How do I promote my ebook? A step-by-step guide

Promoting an ebook is a repeatable system, not luck. Here is a plan that works.

1. Get the fundamentals right first

Marketing amplifies a good listing and exposes a weak one. Before spending effort:

• A genre-appropriate cover — see cover requirements.
• Sharp metadata, categories, and keywords — see metadata best practices.

2. Build your owned audience

• Start a simple email list — your most reliable launch tool.
• Keep a [Chiify author page](/help/marketing/author-page) and link all your books.

3. Use one link everywhere

Share your [Universal Book Link](/help/marketing/universal-book-link) so no reader is sent to the wrong store.

4. Run a focused promotion

Schedule a [price promotion](/help/marketing/run-a-price-promotion) and line up visibility for the same window (newsletter, social, promo sites).

5. Earn reviews

Reviews drive store ranking — see getting reviews.

6. Repeat and measure

Check your sales data after each push and do more of what worked. For a full release, see how to launch a book.

Still need help? Open a ticket from your dashboard or email [email protected] — a real person replies.