Promoting an ebook is a repeatable system, not luck. Here is a plan that works.
1. Get the fundamentals right first
Marketing amplifies a good listing and exposes a weak one. Before spending effort:
- A genre-appropriate cover — see cover requirements.
- Sharp metadata, categories, and keywords — see metadata best practices.
2. Build your owned audience
- Start a simple email list — your most reliable launch tool.
- Keep a [Chiify author page](/help/marketing/author-page) and link all your books.
3. Use one link everywhere
Share your [Universal Book Link](/help/marketing/universal-book-link) so no reader is sent to the wrong store.
4. Run a focused promotion
Schedule a [price promotion](/help/marketing/run-a-price-promotion) and line up visibility for the same window (newsletter, social, promo sites).
5. Earn reviews
Reviews drive store ranking — see getting reviews.
6. Repeat and measure
Check your sales data after each push and do more of what worked. For a full release, see how to launch a book.
Still need help? Open a ticket from your dashboard or email [email protected] — a real person replies.