A good launch concentrates attention into a short window so your book climbs the charts and gets seen. Here is a simple, effective plan.
Before launch
- Set a [pre-order](/help/publishing/pre-order) so early sales bank toward release day.
- Finalise your cover, blurb, metadata, and [Universal Book Link](/help/marketing/universal-book-link).
- Warm up your email list and line up a few ARC readers for early reviews — see getting reviews.
Launch day
- Email your list with the buy link.
- Post across your channels, pointing everyone to the same link.
- Consider an introductory price — see run a price promotion.
The week after
- Encourage honest reviews.
- Keep posting; momentum compounds.
- Watch your [sales data](/help/sales-royalties/find-sales-data) and double down on what is working.
Then do it again
Each release lifts your backlist. Consistency is the real launch strategy — see ebook marketing tips.
Still need help? Open a ticket from your dashboard or email [email protected] — a real person replies.