You can often make a book free — either permanently or as a promotion — but it depends on the store.
What's possible
- Free promotions are widely supported via the price promotion tool for a set window.
- Permanently free is allowed by many stores (great for a series starter), though some retailers require a small minimum price and only go free through price-matching.
Why authors use free
- Free book 1 in a series is one of the best funnels in publishing — readers download it, get hooked, and buy the rest at full price.
- A free run can spike rankings and visibility.
Things to know
- Free copies do not earn per-download, so pair them with sell-through to the next books — link them via your Universal Book Link.
- Availability of "permanently free" varies by store, so check after it goes live.
See how to promote your ebook for using free strategically.
Still need help? Open a ticket from your dashboard or email [email protected] — a real person replies.