After the hype, a few tactics consistently move the needle for indie authors.
The high-ROI list
- Cover and blurb first. Most "marketing problems" are actually a weak cover or description. Fix these before anything else.
- Write in a series. A strong book 1 sells every other book at full price. Discount book 1, profit on the rest.
- Build an email list. Owned readers beat rented social audiences every time.
- Reviews compound. Add an honest review request in your back matter — see getting reviews.
- Price strategically. Free or $0.99 promos for discovery; see run a price promotion.
- Be consistent. Regular releases train both readers and store algorithms.
What rarely works
- One-off blasts with no follow-up.
- Buying fake reviews or followers (and it can get you penalised).
- Spreading thin across every platform at once.
Pick two or three of the above, do them well, and measure with your sales data.
Still need help? Open a ticket from your dashboard or email [email protected] — a real person replies.