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Marketing & Promotion

How do I promote my audiobook?

Audiobook marketing leans on sample clips, your email list, and cross-promotion from the ebook. Here's how to drive listens and reviews.

Last updated 2026-06-15

Audiobooks reach a different, fast-growing audience — and a few tactics work especially well.

What works for audio

  • Share a sample clip. A short, well-chosen audio snippet sells the narration far better than a description.
  • Cross-promote from the ebook. Mention the audiobook in the ebook's back matter and on your author page.
  • Use one link. Point everyone to your Universal Book Link, which routes listeners to their preferred audio store.
  • Email your list on release day.

Reviews and ranking

Ask listeners for honest reviews — see getting reviews. Audio reviews are scarcer, so each one counts more.

Quality is marketing

With audio, the narration is the product — a clean, well-paced recording earns word of mouth. See the recording guide. For the basics of publishing one, see how to upload an audiobook.

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