The Sales page shows your earnings in detail. Here's what each column means.
Headline numbers (top of page)
- This month — sales reported by retailers so far this calendar month. Updates daily.
- Last 30 days — rolling 30-day window.
- All time — your career total on Chiify.
Per-book row
Each book has a row showing:
| Column | What it means |
|---|---|
| Units | Number of copies sold (one per book sold). |
| Net sales | Cover price × units, minus retailer cut. |
| Royalty | What you'll receive (net sales minus Chiify commission). |
| Avg per unit | Royalty divided by units — your per-sale earnings. |
Per-retailer breakdown
Click any book to see the breakdown per retailer. This is where the real insight lives:
- Which store sells you best? Often surprising. Apple Books and Kobo can outperform Amazon for some sub-genres.
- Which country is your strongest? Usually the US, but for African fiction the UK is often #2 and Nigeria appears in the top 10.
- Are libraries paying off? OverDrive borrows look small per-transaction but multiply by the long life of a library license.
Pre-orders
Pre-orders show up here BEFORE they convert to sales (they convert on the book's release day). You can see how many pre-orders have accumulated, which is the best signal of launch-day strength.
Returns and refunds
Refunds show as negative units. This is normal — Amazon allows 7-day refunds on Kindle purchases, so 1–3% of sales typically refund in the first month.
Exporting
Click Export CSV to download for your accountant. The CSV has everything in the dashboard plus per-transaction breakdown (one row per sale).
Comparing months
The default view is "this month". Use the date filter to compare any two periods. Authors often check:
- This month vs last month
- Q4 vs Q3
- Launch month vs the 90 days after
Where the data comes from
Sales data flows from each retailer to Chiify on each retailer's schedule:
- Amazon: monthly, around the 15th, for sales 2 months prior
- Apple: monthly, around the 7th, for sales 1 month prior
- Kobo: monthly, around the 15th, for sales 1.5 months prior
- Most others: monthly, varies
This is why your "this month" number changes throughout the month — retailers report on their own cadence.